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City reports increase in downtown traffic for Small Business Saturday, Placer AI estimates 1,700 visitors
Selma City Council · December 3, 2025
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Summary
Communications director Jose Moreno presented Placer AI estimates showing downtown visitors rose from ~1,000 in 2024 to ~1,700 in 2025 and dwell time increased from 61 to 108 minutes; staff said data is anonymized and intended for marketing and event planning.
Communications Director Jose Moreno presented third-party Placer AI estimates showing increased downtown activity during Small Business Saturday: 1,000 estimated visitors in 2024 compared with…
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