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Trenton DDA secures analytics, festival and event contracts amid debate over murals
Summary
The Trenton Downtown Development Authority won council approval for a three-year Placer AI subscription, a $50,000 Trenton Art Festival contract with Mural People LLC, a six-month PR partnership with Guru Agency up to $36,000, and a $10,000 Winterfest budget. Council discussed mural ownership and restrictions on building owners.
The Trenton City Council Dec. 22 approved several downtown-development initiatives proposed by the Downtown Development Authority: a three-year Placer AI Civic subscription to track visitation and demographics, a $50,000 contract for the 2026 Trenton Art Festival, a six-month PR partnership with Guru Agency capped at $36,000, and a $10,000 budget for the 2026 Winterfest.
A DDA representative described the Placer AI Civic subscription as a tool that uses anonymized cell-phone pings to…
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