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Sponsors and community partners rally for McAllen parade; toy drives and festivals spotlighted
Summary
Sponsors (HEB, Reliant, airport, local auto groups) and partners described their roles in the parade and related holiday programming; Hidalgo County announced a Dec. 17 county-wide toy giveaway open to all, and the South Pole Illuminated Festival will run through Dec. 28.
Corporate sponsors, regional partners and nonprofit groups used the city’s preshow to describe community programs tied to the McAllen Holiday Parade.
Andre Lozano, marketing and merchandising manager for HEB, said HEB has been a long-time community partner and is proud to present the parade. "Just as your theme this year is across America, HEB is across Texas," Lozano…
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