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McAllen preshow previews 12th annual holiday parade, sponsors and family events
Summary
City-hosted preshow for the 12th annual McAllen Holiday Parade highlighted parade logistics, sponsors (HEB, Bert Ogden Auto Group, Reliant), celebrity guests and community programs including the South Pole Illuminated Festival and multiple toy- and food-drive efforts.
The City of McAllen opened its preshow for the 12th annual McAllen Holiday Parade by naming HEB as presenting sponsor and Bert Ogden Auto Group as a power sponsor, previewing the parade’s route and post-parade programming at the South Pole Illuminated Festival.
Communications director Irma Chapa and social media coordinator Laura Garcia told viewers the broadcast originates from McAllen Veterans Memorial Stadium and will be carried live on the City of McAllen YouTube…
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