Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
County approves $250,000 Utah Office of Tourism cooperative grant application and related media buys
Summary
Grand County commissioners approved a $250,000 Utah Office of Tourism cooperative marketing application with a county match and authorized associated media tactics, including partnerships with TripAdvisor, Priceline and Outside magazine and a content deal with ABC4. Staff said the domestic-focused plan targets shoulder seasons and aims to increase bookings and shoulder‑season revenue.
Grand County commissioners on a June meeting voted to approve a Utah Office of Tourism (UOT) cooperative marketing grant application seeking $250,000 in state funds with a proposed $250,000 county match to fund Discover Moab’s shoulder‑season advertising plan.
Love Communications, the county’s contracted destination marketing firm, presented the campaign proposal and recommended a primarily domestic, national media buy to attract out‑of‑state drive and fly markets and lift shoulder‑season visitation. Mark Steven of Love Communications said the agency and…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
