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Experience Grand Rapids tells Kent County commissioners tourism revenue and rooms sold are ahead of 2024 projections
Summary
Experience Grand Rapids presented 2024–2025 tourism data to the Kent County Finance Committee, reported rooms sold and revenue ahead of projections, and urged continued county funding to support marketing and a possible convention‑focused hotel to sustain growth.
Experience Grand Rapids told the Kent County Board of Commissioners Finance Committee on Monday that the county’s investment in destination marketing has helped the region recover and grow after the pandemic and that rooms sold and revenue in 2025 are tracking above projections.
Doug Small, president of Experience Grand Rapids, said the organization — a 501(c)(6) funded primarily by a county hotel room assessment and supplemented by Kent County, airport and city contributions — represents roughly 11,000 hotel rooms in the county. He said…
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