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Treadway Events says Halloweentown drew thousands; critics at public comment cite budget shortfalls
Summary
Treadway Events told St. Helens council the Halloweentown program drew roughly 50,000 attendees and about 27,520 paid tickets, with gross event revenue reported at about $419,000; public commenters disputed the contractor’s performance and warned the city budget included optimistic transfers that may leave a shortfall.
Treadway Events and Entertainment presented a year‑end briefing to the St. Helens city council on Dec. 17, saying the Halloweentown event and other seasonal programming brought strong attendance but faced weather‑related declines in organic walk‑ins and higher expenses.
In an executive summary, the contractor said the festival area saw an estimated 50,000 event‑day attendees and about 27,520 paid tickets for the core ticketed experiences. Treadway officials told council gross event revenue increased compared with 2024, but expenses for new onetime buildouts — including a gift shop and expanded activations — raised overall event costs. One figure cited by presenters was total gross revenue of about $419,000 for the event season.
“Only tick…
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