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Tejas Fest drew an estimated 20,000 visitors; staff propose earlier booking and smaller hot‑fund request for 2026
Summary
City staff reported an estimated 20,000 visits to Tejas Fest 2025, sponsorship revenue of $87,610 and proposed a conservative $135,000 hot‑fund request for 2026 while recommending earlier artist recruitment, VIP ticketing and restroom improvements to improve revenues and guest experience.
City staff reviewed Tejas Fest 2025 performance and presented a proposal for 2026 planning and funding.
Joel, festival staff, said the CVB’s Placer analytics estimated roughly 20,000 visitors over the two‑day event with a typical stay of about 2½ hours; Friday drew about 8,500 and Saturday about 14,500 by that estimate. Sponsorships totaled $87,610—above a $75,000 goal—and…
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