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San Jose staff outline SJ26 plans for Super Bowl, March Madness and World Cup; focus on equitable activations and safety
Summary
City staff presented an extensive update on SJ26 planning (Super Bowl, NCAA, FIFA World Cup) including neighborhood activations, small-business toolkits, visitor center/ podcast studio, wayfinding and public-safety coordination; council directed additional outreach, multilingual engagement and neighborhood funding considerations.
San Jose—s City Council received a comprehensive status report on SJ26 — the city—s program of major sporting events for 2026 — and unanimously approved a memo directing staff to prioritize safety, neighborhood outreach and small-business supports.
Tommy O'Hare, the city—s sports and special events director, described branding, street-pole banners, an interactive map, a visitor center with a podcast studio, neighborhood activations and a small-business toolkit aimed at…
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