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City outlines San José 2026 events plan; council approves activation memos
San José City Council · November 19, 2025
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Summary
City staff presented logistics and neighborhood activation plans for major 2026 sports and cultural events under the SJ26 brand, and council approved related memos directing equitable outreach and district-level support.
City staff presented a comprehensive update on San José 2026 (SJ26) events and brand activation, including banners, a visitor-center podcast studio, small-business toolkits, neighborhood activations and public-safety coordination for large sporting events.
Tommy (director of Sports and Special Events) described the SJ26 marketing, placement of street…
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