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Visit Estes Park CEO outlines stewardship plan, seeks pause on nonresident fee changes
Summary
Sarah Leonard, the new CEO of Visit Estes Park, told Larimer County commissioners that tourism generated more than $510 million in direct travel spending in 2024 and urged a collaborative approach — including a marketing advisory committee and accessibility investments — while recommending a pause on new nonresident fee implementation to allow industry feedback.
Sarah Leonard, the newly hired executive director and CEO of Visit Estes Park, told the Larimer County Board of County Commissioners on Dec. 16 that the destination generated more than $510 million in direct travel spending in 2024 and supports roughly 3,400 local jobs.
Leonard said Visit Estes Park is moving to implement a restated intergovernmental agreement with the Town of Estes Park that would establish a marketing advisory committee to broaden stakeholder input, from lodging operators to non-lodging tourism businesses and community members. “The marketing advisory committee is an advisory role,” Leonard…
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