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Lee County TDC: Visitation rising, council approves 2026 marketing plan and meeting schedule
Summary
At its Dec. 11 meeting the Lee County Tourist Development Council reviewed Q4 tourism metrics showing higher visitation and room nights, discussed recovery since Hurricane Ian, and unanimously approved the 2026 sales and marketing plan and meeting calendar.
The Lee County Tourist Development Council on Dec. 11 reviewed third-quarter tourism performance and approved the board’s 2026 sales and marketing plan and meeting schedule.
Executive Director Deborah Feigen reported that September bed-tax collections totaled $1,900,000 — about a 3% increase over the previous year — and that fiscal-year-to-date collections were $46,800,000 (up 5.8%). "The trend is upward, which is good news," Feigen said as she reviewed…
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