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Okoboji tourism committee asks Dickinson County for $90,000 after spike in website traffic
Summary
An Okoboji tourism committee representative asked Dickinson County supervisors for $90,000 in hotel/motel-tax support, citing a May website relaunch and large gains in visitation metrics tracked via Placer and AirDNA.
An Okoboji tourism committee representative asked Dickinson County supervisors to consider a $90,000 hotel/motel-tax award, saying new marketing and a May website relaunch drove sharp gains in traffic.
“You have a letter of request for $90,000 again this year,” the presenter told the board as she laid out the committee’s 2024–25 packet. She said the group recorded a 68% increase in new visitors to the site, 1.3 million page views, 415,000 users and about…
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