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Ashwaubenon Performing Arts Center reports increased attendance, fundraising and reinvestment plans
Summary
Kate Williams of the Ashwaubenon School District reported the PAC welcomed more than 46,000 audience members last season, secured nearly $52,000 in sponsorships, and entered a silent phase of fundraising with more than $150,000 pledged toward long-term maintenance and upgrades.
Kate Williams, representing the Ashwaubenon School District, updated the Village Board on operations at the Ashwaubenon Performing Arts Center. Williams said last season the PAC welcomed more than 46,000 audience members and raised nearly $52,000 in general sponsorships. She told the board the center experienced its first season since COVID in which net revenues were less than expenses, noting that the district added a staff member and recorded a one-time $20,000 reduction in the district tax levy.
Williams described efforts to rebalance school and community uses of the venue: three years ago school uses accounted for roughly 74% of venue time, and this past season that figure had declined to about 62%, allowing for increased community rentals that generate earned revenue to support operations. She said the PAC has accumulated fund balance through nine seasons and that community members have pledged more than $150,000 toward reinvestment in maintenance and equipment upgrades. Williams also previewed upcoming performances and described volunteer and advisory board growth.
Board members thanked Williams and noted the PAC is an important village amenity; one trustee asked clarifying questions about how performance revenue and rental income are allocated between the school district and the PAC.
Williams’s figures and the district’s financial materials were provided in the board packet; she encouraged board members and residents to review the budget materials posted on the district/village webpage.
