Committee authorizes digital-marketing RFP and approves two vendor proposals for Allegany County economic development
Loading...
Summary
The Planning & Economic Development Committee authorized an RFP for digital marketing services up to $50,000 and approved two previously budgeted vendor proposals — Genesee Valley Media for content creation and 7 Mountains Media for geo-targeting — by voice votes.
The Allegany County Planning and Economic Development Committee approved three marketing-related actions during its meeting.
Ashley Smith, director of economic development, asked the committee to authorize soliciting an RFP for digital marketing services to support economic development and tourism initiatives, describing services including paid search, display, paid social, streaming and newsletter placements. Smith said funding for the proposal is identified in the tentative budget and asked the committee to authorize a solicitation for up to $50,000. Committee member "Hatch" moved the motion; a second was recorded, and the committee approved the motion by voice vote.
Smith also presented two resolutions to accept vendor proposals. The committee approved a resolution to accept Genesee Valley Media’s proposal for economic-development content creation; Smith said the purchase was earmarked for $10,000 in the 2025 budget and would be available if the purchase moves into 2026. The resolution was seconded and approved by a voice vote.
The committee approved a third vendor item, accepting a proposal from 7 Mountains Media for a geo-targeting campaign aimed at site selectors as part of the county’s business-attraction strategy. Smith said the item was budgeted at $10,000 for 2025 and that the vendor’s proposal came in under budget at approximately $9,500; the resolution was seconded and approved by voice vote.
All three actions were carried by voice vote; the transcript records unanimous “ayes” on each item but does not provide a roll-call tally by member name. The meeting packet indicates the Genesee Valley Media and 7 Mountains Media items were already budgeted in 2025 and that funding would be available if the purchases move into 2026.
Next steps: staff said the RFP solicitation will proceed so the Office of Economic Development is ready for marketing work in 2026, and the two vendor agreements will appear later on the floor for final execution.
