The Reidsville Chamber of Commerce marked the 100th episode of its News & Views show as president and CEO Diane Sawyer used the milestone to urge residents to engage with local businesses and community initiatives.

Sawyer, interviewed on the program by Steve Scott of Tri State Steel, said the show was created to “celebrate our wins” and to connect local leaders with residents. She credited producer Roy Sawyers and the chamber’s partnerships — including the city government and private sponsors — for broadening the program’s reach.

Why it matters: Sawyer said the show has built trust and provided a public forum for the chamber to highlight projects ranging from downtown streetscapes to the visitor center at 140 South Gales Street. She emphasized the chamber’s role as a connector that “will find the person who has the answer” for business and community questions.

On the program, Mayor Donald Gorham and City Manager Summer Moore joined the conversation to describe cooperative projects between city and chamber, including public‑works displays, holiday programming and efforts to attract new rooftops and businesses. Moore noted infrastructure and unified development ordinance (UDO) work planned for 2026; Gorham praised the chamber‑city partnership as central to many recent projects.

Sawyer said the show deliberately highlights local people and small businesses — naming the Boardwalk Baker and community nonprofits as examples — and framed the program as a tool to “tell the truth” and offer background before negative narratives spread. “We don’t talk about the good stuff enough,” she said.

Looking ahead, Sawyer said the chamber hopes to expand the program’s broadcast presence and continue showcasing leaders and initiatives that support downtown revitalization, workforce development and community events. The chamber plans further collaboration with public and private partners in 2026.

The show’s guests encouraged residents to follow the chamber’s channels for updates on events and to support local businesses during the holiday season.