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Discover Climate presents quarterly tourism report: Klamath County occupancy up, new data tools planned
Summary
A Discover Climate executive told commissioners Klamath County's October occupancy rose to about 68%, highlighted grant-funded tools (DataFi, an event-impact calculator) and described initiatives to target visitors and support local events and internships.
A Discover Climate executive delivered the quarterly tourism and industry update to the Klamath County Board of Commissioners on Dec. 3, reporting modest gains in local occupancy and outlining new data tools and partnerships to support targeted marketing and event planning.
The presenter said Klamath County’s occupancy for the sampled period was about 68 percent, an increase of roughly 1.8 percent year over year, and described steady short-term rental performance and average daily rate (ADR) trends. The presentation highlighted two recently awarded grants that will allow county partners to use platforms such as DataFi for targeted advertising and an industry-standard event impact calculator to estimate economic effects of local events.
The presenter framed the tools as decision-support resources: "DataFi is the platform I'm most excited about where you can choose target specific areas and data," the presenter said, adding the event-impact calculator can provide standardized economic estimates to justify or refine county support for events. The presentation also noted outreach efforts including an internship pilot with a local high school and accessible-tourism training with regional partners.
Commissioners asked clarifying questions about regional routing of air travelers and data sources; staff said regional Destination Marketing Organizations supply some data and that further detail could be pulled from neighboring counties. The presenter noted recent conference participation and partnerships aimed at attracting sports and events that can seed overnight stays and local spending.
The board acknowledged the update, and staff indicated the tourism office will provide follow-up data and share grant-tool access with county stakeholders as appropriate.
