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Alexander County adopts 'Space to grow' branding package
Summary
The board adopted a county branding package developed by Haven Creative, including the tagline 'Space to grow,' logo elements referencing Rocky Face Mountain and apple production, and a recommended 18‑month phased implementation plan.
Alexander County commissioners voted Jan. 5 to adopt a branding package developed with Haven Creative that packages a new logo system, visual guidelines and the tagline 'Space to grow.' The consultants, Ian Redmond and Gemma Pisano of Haven Creative, described a community engagement process including three surveys and roughly 505 community responses, and said the brand emphasizes home, family and 'open to potential.'
Redmond described brand pillars — faith & community, home & tranquility, and openness to potential — and said the consultants intend to deliver a comprehensive brand report, media kit and a 12‑month implementation support plan. Gemma Pisano reviewed visual elements: an AC icon evoking Rocky Face Mountain, design elements referencing orchards and an apple leaf to nod to local apple production, color palettes, social graphics and examples for merchandise and signage.
Commissioners asked about timelines and costs for implementation; consultants recommended an 18‑month overall adoption window with early deliverables available in weeks and larger items (vehicle wraps, tanks) phased based on cost. The board moved, seconded and voted to adopt the branding package.
