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Visit Minot reports modest decline in 2025 tourism; tournaments still generated estimated $11M impact
Summary
Visit Minot reported a 6.7% year‑over‑year reduction in visitor days for 2025 and a roughly 20% drop in Canadian traffic; tournaments generated an estimated $11 million economic impact from 37 events, though attendance per tournament was smaller.
Visit Minot presented its 2025 performance report to the city council on Jan. 5, reporting a modest decline in overall visitation for the year and outlining marketing adjustments aimed at segmenting audiences to regain momentum.
Stephanie, Visit Minot’s director, told council that the city’s data provider and state numbers align in showing a 6.7% reduction in overall visitor days for 2025; the state reported a 6.5%…
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