Greenwood County adopts new public-facing logo while keeping official seal

Greenwood County Council voted unanimously Jan. 6 to adopt a staff-recommended circular "sun-and-lake" logo for public-facing communications while explicitly retaining the county27s existing official seal for legal documents.

Public information officer Abby Banks presented the proposal and framed the change as a branding and communications effort: the new logo is intended for social media, recruitment and promotional materials and was designed to be legible at small sizes where the detailed seal is not. Banks said the seal will continue to appear on ordinances, resolutions and formal records and that the county will phase in the new logo according to a brand guide and the natural replacement cycle of printed or embroidered items.

Council members supported the compromise during discussion; one council member called the proposed circular logo "creativity" that complements the seal. After a motion to adopt the design and a second, the vote carried unanimously.

Staff said they will produce a brand guide with usage standards, color palettes and rollout plans and will first implement changes digitally before replacing physical items as they reach end-of-life.