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Santa Clara launches $1 million seed fund and sponsorship push for citywide Super Bowl–World Cup events
Summary
City staff presented a $1,000,000 council‑authorized seed fund for a year of community events tied to Super Bowl and FIFA World Cup visits, outlined allocations for watch parties, night markets, STEM and art activations, and said staff has confirmed $45,000 in sponsorships so far.
Paulina, presenting staff plans for the "where the mission meets the moment" campaign, said the council authorized $1,000,000 in seed funding and that staff has so far confirmed $45,000 in private sponsorships for community events and art activations. "We have secured seed funding for major community events and art activations in the amount of 1000000 dollars," Paulina said.
Staff described the campaign as a yearlong program of watch parties, a stadium event, night markets, a STEM…
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