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New communications manager outlines plans for Pacific View, social media and audience outreach
Summary
Alex Saint, the city’s new communications manager, told the Commission for the Arts he will build a citywide communications program, consider a Pacific View brand and social accounts, use targeted emails and MOUs for partnerships, and explore interns and volunteers to produce content; the commission discussed SEO, workshop timelines and a March public workshop for arts policy goals.
Alex Saint, the new communications manager for the City of Encinitas, told the Arts Commission on Jan. 5 he is building a centralized communications program and is exploring ways to raise awareness of Pacific View Arts Center programming.
Saint, who said he has been in the post about three months, described his remit as public information and strategic communications across city departments, including media relations and most social media channels (the fire department manages its own emergency account). He said the city’s main Instagram account has roughly 19,000 followers but low engagement and that the city lacks a dedicated videographer and in-house…
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