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City unveils ALX Forward draft to diversify tax base, spur jobs and guide development

Alexandria City Council · November 25, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

City staff and consultants presented the ALX Forward draft framework on Nov. 25, a 151-recommendation plan aimed at growing jobs, expanding the commercial tax base and advancing catalytic site development in Potomac Yard, Old Town North and other areas; the draft is open for public comment and scheduled for a Dec. 13 vote.

Alexandria officials and their consultants presented a draft economic framework called ALX Forward on Nov. 25 that lays out 151 recommendations to grow the city's economy, diversify the tax base and measure outcomes with specific metrics.

Why it matters: City staff framed the plan as a multi-year roadmap intended to address two structural challenges identified in the analysis: a shrinking commercial tax base (about 30% of the tax base 15 years ago to roughly 18% today) and a loss of roughly 25,000 local jobs since the pre-recession era. The draft includes three goal areas — place-based development, business retention and recruitment, and entrepreneurship and innovation — and 11 catalytic initiatives prioritized for the next two to three years.

ADP President and CEO Stephanie Landrum and consultant teams summarized how the plan was developed with hundreds of resident and stakeholder inputs. The presentation emphasized a mix of long-term vision and short-term actionable items. John Karas of the consultant team highlighted two data findings that shaped the plan: the diminished commercial tax base and the city's declining employment base.

City staff and ADP said the draft will be posted for public comment through December and staff will return to council with a resolution on Dec. 13. "We released them last week and they are out for comment," the team said.

Council members probed implementation details and funding. Vice Mayor Bagley asked whether the FY27 budget would include resources for implementation and sought clearer return-on-investment (ROI) estimates for prioritized items; staff responded that the proposed budget will include implementation tools (personnel resources, one-time dollars and funding for catalyst activities) and that working groups will convene in the new year to translate the recommendations into deliverables.

What's next: The draft remains open for comment; after adoption staff will stand up implementation working groups and provide quarterly updates tied to measurable indicators and outcomes.

(Reporting note: This article relies on the Nov. 25 meeting transcript and presentations provided to council.)