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Communications director: webcams and winter posts drove a social‑media spike
Summary
County communications reported nearly 300,000 Facebook views in 30 days, above‑average engagement (6.5%), and unusually high traffic to area webcams; staff plan a December newsletter and continued content coordination with departments.
County communications staff presented web and social metrics showing a recent spike in engagement tied to winter information posts and webcams.
Mackenzie told commissioners the county’s Facebook page had nearly 300,000 views in the previous 30 days and an engagement rate of about 6.5% (compared with a typical 4%). She said area webcams unexpectedly became the site’s top page, accounting for roughly 13% of traffic, and that the site had about 17,000 active users and 42,000 page views in the period. Top referral cities included Boise, Salt Lake City and Phoenix.
Mackenzie said the December newsletter is scheduled for distribution and that she will continue coordinating content with departments. Commissioners thanked staff and noted the value of clearer public messaging about county services such as road funding.
Next steps: Communications will send the newsletter as scheduled, continue monthly check‑ins with departments, and adjust content to respond to seasonal information needs.
