Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
StreetSense reports strong early engagement for Bothell marketing; reels and new email template cited as drivers
Summary
StreetSense told a Bothell tourism/marketing committee that January–May metrics show above‑pace website traffic and high email engagement driven by reels, new blog features and a redesigned email template; committee discussed budget implications and next steps.
StreetSense told the Bothell tourism/marketing committee that marketing efforts are pacing ahead of a two‑year target and that new short‑form video and email strategies are improving engagement. At a committee meeting, Jennifer Jasper, senior account director for StreetSense, and Emily Magus, senior content strategist, presented results through May and outlined tactical changes aimed at attracting World Cup and Club Cup visitors.
Jasper reported 51 social media posts through May, including seven original Instagram reels and 10 reshared reels; the team published seven blogs and deployed five marketing emails to a database of about 20,500 contacts. StreetSense said the database’s average open rate was 25%, the click‑through rate was 1.5% and the combined engagement metric was 26.7%. Those figures covered…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
