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Sophie Maxwell Building opens at Potrero Power Station site; city, developer and nonprofits mark workforce housing milestone
Summary
Associate Capital and city officials celebrated the opening of the Sophie Maxwell Building, a 100% essential workforce housing project at the Potrero Power Station site, with 105 units and six families from the Homeless Prenatal Program among the first residents; speakers emphasized partnerships, neighborhood revitalization and supportive services.
Associate Capital and city leaders marked the opening of the Sophie Maxwell Building at the redeveloped Potrero Power Station site.
Enrique Landa, managing partner at Associate Capital, described the project as "a moment of opportunity" and said the building represents missing-middle workforce housing the city had long sought. "In about two weeks, 105 San Franciscans will call this place home," Landa said.
Mayor Mary Lurie, speaking for the City and County of San Francisco, announced the opening and described the building as "a 100% essential workforce housing community that begins a new chapter for this district." She highlighted features such as resident parking, free Wi-Fi and a shared workspace, and said the rooftop offers views of the waterfront.
Martha Ryan of the Homeless Prenatal Program explained that six program families would be prioritized as among the first residents; she said the organization focuses on housing, education, job training and wraparound services to end generational poverty.
Supervisor Shamone Walton and other community leaders praised the partnership between developers, community groups and city agencies, and Associate Capital credited labor and local lenders for helping finance the project through an uncommon structure. Speakers emphasized that the site's transformation replaces a century of industrial uses with housing, parks and community facilities, and that additional phases of redevelopment are planned for the broader Power Station site.
Officials said the building will be connected to neighborhood services including Dogpatch YMCA programming and that the naming honors Sophie Maxwell's leadership in District 10. No formal city action was required at the event; it was a ceremonial opening and not a board vote.
