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Board directs staff to advertise new on‑demand transit fare concept with $3 base and distance pricing
Summary
After a staff presentation showing rapid growth and rider demographics, the Sarasota County Commission directed staff to advertise Concept 4 for on‑demand transit fares — a $3 base fare, distance‑based add‑ons with a cap, and no change to the Transportation Disadvantaged flat rate — and voted unanimously to authorize the ad process.
The Sarasota County Commission on March 27 gave staff direction to proceed with a proposed on‑demand transit fare structure combining a $3 base fare with distance‑based pricing and a capped maximum.
Jane Grogg, the transit lead, told commissioners the on‑demand pilot has served more than 1,000,000 rides since 2021 and that roughly three‑quarters of riders earn at or below area median income. Grogg said staff and contractors analyzed multiple fare concepts and modeled outcomes using 2024 trip data to estimate revenues and potential rider elasticity.
Grogg summarized four concepts, including a distance‑based approach that charged…
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