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Visit Sarasota County reports recovery and marketing gains; county discusses tourism role in local recovery

Sarasota County Board of County Commissioners · February 25, 2025

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Summary

Visit Sarasota County and the Tourist Development Council reported fiscal‑year 2024 results, recovery campaigns and a new transparency page; commissioners discussed TDT revenues, tourism's role in economic recovery and possible program expansions.

Visit Sarasota County and the county’s Tourist Development Council presented the FY2024 annual report on Feb. 25, highlighting marketing work during storm recovery, one‑time funding uses and transparency improvements.

Kathy Lehner, president and CEO of the Venice Area Chamber of Commerce and vice chair of the TDC, reviewed the TDC’s role in allocating the six‑cent tourist development tax and summarized revenues and…

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