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County tightens TDCA grant rules to measure tourist draw and attendance data

Sarasota Board of County Commissioners · January 28, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Arts and Cultural Alliance presented revisions to the Tourist Development and Cultural Arts (TDCA) grant program: stricter eligibility (electronic ticketing or manned entry to collect ZIP codes), heavier scoring weight on tourist appeal, and reimbursement scaling tied to percent of non‑local attendees.

The Arts and Cultural Alliance, which administers the county’s Tourist Development and Cultural Arts program, asked the Board of County Commissioners to approve a revised FY26 grant guideline that emphasizes measurable tourism impact and stronger accountability.

Brian Hirsch, the alliance’s CEO, reviewed changes adopted by the TDCA council and recommended to the board: an eligibility form to…

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