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Marketing reports show high engagement; bed‑tax collections dip and state budget outlook raises concern
Summary
Marketing vendors reported strong Q4 social engagement and website traffic for Clay County, while tourism staff said 2025 bed‑tax collections are down and Commissioner Scromelow relayed a multi‑year state budget shortfall projection that could affect local tourism funding.
Adv. travel marketing staff and partner agencies reported strong Q4 results for Clay County but cautioned about industry shifts in search behavior, while county staff reported a modest decline in bed‑tax collections and a state fiscal outlook that council members said could affect future budgets.
Brooke (marketing lead) highlighted two Q4 campaigns conceived by the Clay County team. On the Patriot’s Passport campaign (launched around Veterans Day) she said, "We delivered over 63,000 of these messages," and noted roughly 1,500 post engagements on that campaign. She…
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