Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Nashville General committee hears marketing and patient-experience plan to boost visibility and improve first-contact care
Summary
Head of Marketing Kathy Poole told the Nashville General Hospital Advancement Committee that digital engagement is growing—video viewership rose about 300%—but patient volumes remain steady; the team is targeting a 15% year-over-year lift where possible and working to fix Cerner reporting gaps that limit service-line data.
Kathy Poole, Head of Marketing at Nashville General Hospital, told the hospital’s Advancement Committee that the department’s FY26 Q1–Q2 scorecard shows stable emergency and ambulatory volumes even as the hospital’s digital presence and engagement climb.
Poole said ambulatory visits range from about 4,000 to 5,400 per month and that web sessions for the hospital and its Nashville Healthcare Center sites run from roughly 10,000 to nearly 20,000 per month. “We’ve been getting more into posting videos,” Poole said, adding that the marketing team “had a 300% increase in viewership for the video.”
The committee was told social engagement benchmarks have been…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
