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Board adopts tourism ad-hoc allocations with quarterly accountability; $5,500 redirected to emergency communications
Summary
The board approved the tourism ad hoc's recommendation to centralize $70,000 of tourism funding with the Trinity Chamber implementing a quarterly plan and public accountability; the board amended the recommendation to move an unallocated $5,500 to the new emergency communications fund.
The Trinity County Board of Supervisors accepted the tourism ad hoc committee's recommendation on Jan. 6 to centralize and meter $70,000 in tourism funding through the County and to leverage the Trinity Chamber's digital marketing strategy. The committee recommended quarterly plans and public reporting to increase accountability for how the money is spent.
Committee members said the intent is to shift from prior, piecemeal event grants toward a marketing-first approach that supports multiple organizations. The recommended allocations provide an 'off-ramp' for organizations historically receiving operational grants and place the Trinity Chamber at the center of a quarterly planning and reporting process.
Public commenters raised administrative concerns: the Chamber and volunteer committees will face extra work to produce quarterly plans and reports; committee members suggested using the consultant 2 6 Digital to implement campaigns for a fee. Board members discussed starting timelines (quarterly cycles) and whether additional funds should be set aside to help the Chamber with administration.
During discussion Supervisor Cox moved to approve the ad hoc recommendations and give the ad hoc committee authority to release quarterly payments upon review. The board later amended the motion to allocate the remaining $5,500 to the emergency communications fund; the amendment passed and the overall motion carried with unanimous approval.
Why it matters: The shift centralizes tourism marketing dollars and imposes ongoing public reporting and a quarterly review to measure results rather than dispersing one-off event grants.
Next steps: The ad hoc committee will work with the Trinity Chamber on quarterly plans; the county's administrative staff will prepare the necessary agreements and payment documents.
