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Mayor, Council Defend Festival Investments and Warn Social Media Negativity Can Hurt Recruitment

Gadsden City Council · January 9, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Mayor Ford and councilmembers highlighted growth in holiday events revenue (citing about $1.3M last year and roughly $1.6M this year), promoted city hiring and dumpster/landfill services, and warned that negative social-media comments can dissuade potential employers from locating in Gadsden.

Mayor Ford and several councilmembers used the January meeting to highlight recent community events, economic development outreach and public-services schedules.

The mayor thanked city employees for operating holiday attractions and said the events produced strong returns: "Last year, I believe the falls brought in 1,300,000.0, and this year we're at 1.6 something million,"…

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