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Visit Las Cruces previews Mesilla Valley Balloon Rally Jan. 16–18; event funded by lodgers tax
Summary
Visit Las Cruces staff briefed the council about the Mesilla Valley Balloon Rally (Jan. 16–18), noting the event is funded entirely by Lodger's Tax, includes RC‑controlled balloons and full‑size ascensions, will feature a Zozobra balloon, and aims to boost tourism without using general‑fund dollars.
Rochelle Miller Hernandez of Visit Las Cruces presented the city council with details about the upcoming Mesilla Valley Balloon Rally, scheduled for Jan. 16–18. Hernandez said the event is funded 100% by the Lodger's Tax and is not paid from the city’s general fund. The rally will include a radio‑controlled (RC) balloon glow on Friday evening downtown, full‑size balloon ascensions at Field of…
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