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City Council denies appeal for oversized electronic sign on Highway 50, directs ordinance review
Summary
The Vermillion City Council voted Jan. 5 to deny an appeal of a building official’s denial of a 12-by-24-foot (288 sq ft) electronic sign permit at 1405 E. SD Highway 50 and instructed staff to pursue legislative changes to sign regulations for Highway 50 rather than grant a variance.
The Vermillion City Council voted Jan. 5 to deny an appeal from an applicant seeking an oversized electronic freestanding sign at 1405 East South Dakota Highway 50, reaffirming the building official’s interpretation of the city’s sign code and directing staff to pursue ordinance changes through the legislative process.
Alex Goodwin, the city’s building official, told the council the application for a 12-by-24-foot electronic freestanding sign (288 square feet) submitted Nov. 10, 2025 exceeds the heavy‑industrial zoning district’s maximum freestanding sign area of 144 square feet and therefore failed to comply with city code. He said the state Department of…
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