Concept study for Black Voices Museum outlines ambitious downtown cultural hub, asks city and county to set next steps

Fayetteville City Council · January 6, 2026

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Summary

Organizers and Gensler presented concept massings and preliminary financials for an 83,000‑square‑foot Black Voices Museum in downtown Fayetteville, with an estimated construction cost of $175–215 million and an annual operating gap of about $1.45 million; council received the study and agreed to meet with organizers to scope resources and benchmarks.

A cross‑sector team presented an 18‑month concept study for a proposed Black Voices Museum and cultural hub intended for downtown Fayetteville during the council work session on Jan. 5.

Consultants and board leaders described outreach that included vision workshops, interviews and pop‑ups; community priorities emphasized storytelling, youth programming, ties to Fayetteville State University and proximity to Fort Bragg. Design firm Gensler showed test massings and a program that included galleries, a center for social justice and equity, flexible event and theater space and an empowerment hub for business and workforce development.

A test building of about 83,000 square feet produced preliminary estimates of $175–215 million in total project costs, a start‑up fundraising need of approximately $10.2 million to move to design and predevelopment, a forecast of roughly 174,000 annual visitors (museum visitors plus event attendees), and an operating budget gap of about $1.45 million after projected earned income. Organizers reported they recently achieved 501(c)(3) nonprofit status and are pursuing private foundation and philanthropic support; the Fleischmann Family Foundation and local trustees were described as early supporters and property owners for a potential site on Person Street and Otis Jones Parkway.

Council members asked about governance, mission‑protection and whether private funding could alter exhibits; organizers said a founding nonprofit board and governance structures will safeguard mission integrity. Several council members suggested packaging the museum with other downtown incentives or TIF tools; organizers requested a city–county leadership meeting to map next steps and fundraising benchmarks. The council voted to receive the study and asked staff to coordinate a follow‑up meeting with county leadership and the organizers.