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High school renovation advances; district touts new website and a viral attendance-awareness video

January 10, 2026 | AMHERST CO PBLC SCHS, School Districts, Virginia


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High school renovation advances; district touts new website and a viral attendance-awareness video
Facilities staff described multiple construction milestones at Amherst County High School during the winter break, including installation of technology in the new cafeteria (18 TVs and a projector tied into auditorium systems), conversion of the old auditorium to classrooms and offices, near-term plans to move the nursing lab into a new space and completion of the cosmetology lab (reported as 20 workstations). The agriculture lab's engineering and drainage issues were reported resolved with floors and plumbing to be finished in the coming weeks.

Administration said much of the work occurred while staff and students were on break and thanked the school board and county for support. The division also reported that it has completed its requirements for a proposed Verizon Wireless tower; the project is now with county review and hearings.

Communications staff (Amber) described the rollout of a new division website built on ParentSquare and a concerted social-media plan including ADA training for web managers, a communications calendar and weekly campaigns. Analytics presented to the board included early-week spikes after launch (temperance school noted about 1,000 visits in a week), a reported "414% increase in average time on-site" (from roughly 30 seconds to over 3 minutes) and significant growth sustained through the first semester.

The communications update highlighted a viral attendance-awareness reel produced with staff that the presenter said has "over 7,000,000 views and just over 23,000 reactions," and cited a case where Amherst County content was used as an exemplar at a national conference. Staff framed the strategy as intentional: more video and student/staff highlights and fewer static graphics.

Board members praised the work and asked a few operational questions about next steps for classroom moves, project timelines and accessibility compliance; staff said they will continue ADA training and monitor analytics.

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Scribe from Workplace AI
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