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Senate committee advances bill to create Department of Tourism

State Senate (committee) · January 12, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

A state Senate committee advanced legislation to create a Department of Tourism after testimony from industry representatives and senators arguing a centralized agency would improve statewide marketing and return on investment; the committee voted to move the bill forward by voice, with no roll-call tally recorded.

At a committee meeting, senators advanced legislation to create a Department of Tourism, saying a centralized agency would help market the state and better track the return on tourism spending.

The measure—largely unchanged from a version that passed both chambers in the previous session but was not signed by the governor due to budget concerns—was presented and discussed by committee members and tourism stakeholders. The chair urged members to read a recently released peer report on tourism advertising and noted the committee will visit a tourism…

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