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Baptist Health proposes dual‑branded hotel; seeks roughly $21 million in city incentives

Special Committee on the Future of Downtown · January 12, 2026
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Summary

Baptist Health presented plans for a 15‑story, dual‑branded hotel at 1051 Palm Avenue with about 226 rooms and a total development cost near $100 million; the current incentive request to DIA includes about a $13 million rev grant and an $8 million completion grant, subject to DIA board review and city council approval.

Baptist Health representatives on Monday outlined a proposed 15‑story dual‑branded hotel at 1051 Palm Avenue and asked the Downtown Investment Authority to consider a combination of revenue‑sharing and completion incentives that staff will take before the DIA board.

Steve Diebenow, representing Baptist’s development team, told the committee the project would total just over $100 million and comprise about 226 rooms split between an extended‑stay component and a boutique component, with a rooftop restaurant open to the public. He said the current package under consideration includes a $12.9 million rev grant (20‑year methodology) and an $8 million completion grant; the combined incentive in the…

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