Florence’s town council on Jan. 13 signaled support for hiring a dedicated economic‑development director and for building a broader strategy to attract commercial and industrial investment.

Council member Tony Bensina outlined research into the Queen Creek model and recommended creating an economic development commission to support recruitment and outreach. "We have put economic development on the back burner for so many years in this town — it’s time to get it front," Bensina said, urging a commission structure that reports to council and includes private‑sector participants.

Town Manager Walz and several council members emphasized hiring an economic‑development director first so that the new hire can craft a strategic plan and then convene an advisory commission. "We need to get the economic‑development director on the ground running and understanding the infrastructure," Walz said, noting the position had been posted and that staff had received applicants.

Council members discussed joining regional organizations (Greater Phoenix Economic Council/GPAC, East Valley Partnership) and tapping Pinal County resources to help market Florence. Several members said the town lacks an outward facing “story” to sell to prospects; one councilor arranged developer contacts for future outreach.

Staff said the job posting requires a bachelor’s degree and economic‑development experience or certification; Walz reported three applications had been received at the time of the meeting. Council asked staff to budget for the position and to expect the director to lead the formation of any commission and a strategic plan.

The discussion also covered near‑term tactics such as membership in regional economic organizations, targeted outreach to developers, and aligning infrastructure planning with recruitment goals. Council members agreed the new position should avoid the “wearing too many hats” outcome seen historically, and they directed staff to continue recruiting and return with next steps.