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Radcliff council approves six-month branding trial with Lincoln Trail Ad Development
Summary
The Radcliff City Council approved a six-month contract with Lincoln Trail Ad Development to test a city branding and public-relations service, with council members agreeing to a six-month review to judge cost-effectiveness and possible in-house alternatives.
The Radcliff City Council voted to approve a six-month agreement with Lincoln Trail Ad Development to test a citywide branding and public-relations service. The vote followed discussion about the city’s need to “brand ourselves” and to highlight positive stories and events, council members said.
Mayor opened the item as a carryover from December and said the council had previously heard a presentation from the vendor. “We need to brand…
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