Radcliff council approves six-month branding trial with Lincoln Trail Ad Development

The Radcliff City Council voted to approve a six-month agreement with Lincoln Trail Ad Development to test a citywide branding and public-relations service. The vote followed discussion about the city’s need to “brand ourselves” and to highlight positive stories and events, council members said.

Mayor opened the item as a carryover from December and said the council had previously heard a presentation from the vendor. “We need to brand ourselves,” said the council member identified in the transcript as Mister Brand, arguing the city should “start sharing the positive stories, the positive people, the positive events that take place in our community.” Several members supported a trial period and an evaluation at six months.

Toshi Miro, attending by Zoom, said she supported testing the service and recommended the city ensure the contractor hires someone who understands Radcliff’s community needs. The mayor cautioned the council would reassess whether the service delivered value for taxpayers at the end of the trial.

A motion to approve the agreement was made and seconded; after discussion the council completed a roll-call vote and the mayor announced, “Motion carries.” The contract will run for six months, after which council members said they expect a formal review to determine whether to continue contracting, pursue an in-house marketing position or adjust the scope of work.

Council members emphasized the trial’s limited scope: it is intended to test whether paying an outside firm for dedicated branding work yields measurable benefits before committing to a longer contract or creating a permanent staff position. The council did not specify the contract dollar amount in the meeting record; members said they expected to evaluate cost-effectiveness at the trial’s end.