The Germantown Economic Development Commission voted to present its draft marketing campaign to the tourism commission while members refine goals and test concepts.

Commission members debated who the campaign should target — existing residents, visitors, or prospective businesses — and whether the economic development commission or tourism officials should lead execution. Commissioner (Speaker 8) recommended inviting Justin Marion, the Germantown School District marketing and communications coordinator, to show how short videos are being used to reach audiences, saying, "We're getting a ton of views" and that the district's work could serve as a model.

Several commissioners recommended a measured approach rather than immediate large spending. Commissioner (Speaker 7) urged the group to pick a single target audience and pilot one video to test effectiveness, suggesting a tiered sponsorship model (bronze, silver, gold) to offset time and production costs. Commissioner (Speaker 2) and others warned that spending $10,000 before a scope is defined could be premature.

The commission approved a motion to prepare a presentation of agenda items A and B and ask to be placed on the tourism commission agenda for review and possible takeover of the marketing effort. The motion was seconded and passed by voice vote.

Members agreed the commission should provide a clear scope before asking outside experts to present, and that a pilot and measurable metrics (for example, tracking whether a video generated a specific customer visit) should guide future spending decisions.

The tourism commission will receive the commission's presentation; commissioners expect to follow up on scheduling and scope in the next meeting cycle.