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Germantown commission votes to present marketing campaign ideas to tourism board
Summary
The Germantown Economic Development Commission agreed to package its draft marketing/video campaign and present it to the tourism commission for consideration after members debated target audiences, cost and timing; commissioners recommended a pilot approach and outside expertise from a school-district marketing coordinator.
The Germantown Economic Development Commission voted to present its draft marketing campaign to the tourism commission while members refine goals and test concepts.
Commission members debated who the campaign should target — existing residents, visitors, or prospective businesses — and whether the economic development commission or tourism officials should lead execution. Commissioner (Speaker 8) recommended inviting Justin…
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