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City unveils draft plan to celebrate 100 years of Bend water and boost public outreach
Summary
Communications staff laid out a proposed campaign to mark 100 years of municipal water service in Bend with branding, audience-targeted engagement tracks (Explore, Protect, Learn), videos, events, yard signs and incentives to increase participation in existing programs.
Anne, a communications staffer for the city, presented a conceptual outreach and branding plan to celebrate the utility’s centennial and use the milestone to amplify existing programs rather than create new ones.
The concept centers on a simple brand and four core messages staff tested with the advisory group: water quality, the value of service (rates and what customers get), the system’s uniqueness/resilience (dual-source surface and groundwater supply), and stewardship (practical actions residents can take). Anne said the campaign…
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