Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Tourism Branding topic
No spam. Unsubscribe anytime.
County unveils 'A Mosaic of Heritage' tourism brand; commissioners request more community input
Summary
Destination El Paso and county economic development presented a nine‑tile 'Mosaic of Heritage' branding concept for county heritage tourism. Designers proposed tiles representing incorporated cities, a county-communities tile, and a Mission Trail tile. Commissioners asked for more outreach to unincorporated communities and agreed to return later for final adoption.
El Paso County staff and Destination El Paso presented a proposed heritage tourism identity called "A Mosaic of Heritage" on Jan. 12, 2026. The concept centers on a core mark formed from nine quatrefoil tiles — seven tiles representing incorporated municipalities, one representing the county's unincorporated communities, and a Mission Trail tile to reflect the Camino Real and Spanish-mission heritage.
Designer Michael Nunez described the research and visual inspirations — Spanish tiles and architecture, Mexican and Native American motifs, Talavera pottery influences, and place-specific motifs (for example, pecan agriculture for Clint, mission architecture for San Elizario, acequia irrigation motifs for Socorro, and industrial elements for Vinton). The concept retains the county's existing color palette to ease visual integration across current collateral.
Commissioners praised the design work but urged more outreach and inclusion for unincorporated communities and precinct-specific historic assets that commissioners said were not obvious in the initial tiles. Staff and Destination El Paso said they will incorporate commissioner feedback, refine tiles for additional communities (including Waco Tanks and other historic features), and return to the court for final adoption.
