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Palm Desert shifts retail recruitment in-house after coach contract; staff outlines Q1—Q3 strategy
Summary
City economic-development staff told the council they will not renew a retail-coach contract and will bring retail recruitment in-house, highlighted recent openings (including Biera Sinaloa) and upcoming tenants, identified vacancy and infrastructure barriers, and outlined Q1 tools acquisition, ICSC preparation and a Q3 branding campaign.
Palm Desert officials said the city will stop using an external retail coach and instead manage retail recruitment in-house while rolling out a three-quarter strategy to boost leasing and attract new tenants.
Vanessa Maker, economic development coordinator, told Mayor Truby and the council the city contracted a retail coach in November 2023 for market analysis and event representation, but "the economic development department has chosen not to renew the contract and will transition retail recruitment efforts in-house, leveraging and expanding the city staff capacity that we have and the relationships that we currently possess with our business owners and local brokers." Maker said converting interest to executed leases proved…
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