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County communications staff outlines parks marketing, new website, translation and accessibility plans
Summary
Buncombe County communications specialist Molly Wilson reviewed the parks branding guide, the new county .gov website, social-media analytics, translation practices and upcoming digital ADA requirements, and asked the advisory board to help amplify content.
Buncombe County's communications specialist told the parks advisory board how the department markets parks, runs social media and manages the new county website, and outlined accessibility and outreach practices.
Molly Wilson said she manages parks' social media, writes copy, designs assets and maintains the website. "I am the one who creates all the marketing materials for parks," she said, and described a county branding guide and a parks-specific style guide used to…
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