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Texas Hotel & Lodging Association trains Denison CVB on legal limits and categories for hotel-occupancy tax spending

Denison Convention & Visitors Bureau Advisory Board · January 13, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Justin Bridal of the Texas Hotel & Lodging Association gave a detailed seminar to the Denison CVB explaining the two-part legal test for hotel-occupancy-tax spending and the eight allowable categories, including minimum and maximum spending rules for advertising, arts and historic preservation.

The Denison Convention & Visitors Bureau heard a legal briefing on hotel-occupancy-tax law from Justin Bridal, general counsel and legislative director for the Texas Hotel & Lodging Association, who summarized how state law governs local hotel-tax spending.

"Every expenditure must directly promote and enhance tourism and the hotel and convention industry," Bridal told the board, describing the two-part test cities must meet before spending hotel-tax dollars. He clarified that "directly" establishes a required connection, or nexus, between the expenditure and tourists or…

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