DDA unveils new interactive website and reports major social‑media reach
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Summary
DDA staff launched a new Downtown Delray website (live 12/31/2025) with interactive mapping and business directories and reported a marketing surge — staff cited a $15.5M estimated annual economic impact and 37 million impressions in one month for holiday content.
DDA staff demonstrated a new downtown website the board approved and launched at year‑end. The site uses mapping technology to list businesses, highlight parking and create interactive itineraries for events such as the First Friday Art Walk. Staff said the site is intended as an economic development tool to increase dwell time and spending.
Suzanne (staff) described features including mapped business directories, an events feed, happy‑hour pages and an “interactive guides” capability that builds itineraries. Staff estimated an annual economic impact of roughly $15.5 million for the downtown based on web analytics and third‑party industry comparators. Marketing staff reported large engagement metrics for recent holiday content — the Christmas tree video drew tens of millions of impressions and drove social‑media follower growth.
Staff also outlined a move from Placer AI toward a spend‑analytics platform (Datify) to better measure visitor spending and refine marketing targeting. Board members praised the product, asked about placement and monetization options for featured content, and asked staff to continue building Old School Square’s permanent website.
